Starting April 15
Made in Italy National Day
A Day that celebrates creativity and excellence by promoting the value and quality of Italian talent and creations.
Initiatives in Italy and in the World
Events, exhibitions and business open days
As part of the National Day over 200 events are planned at institutions, embassies, businesses with the purpose of recognizing the value of the Made in Italy brand. Find out more about the initiatives near you.
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Beauty and Innovation
Italy: where quality is an enduring tradition
More than five hundred years after the birth of Leonardo da Vinci, the creativity of Italy-based workers still represents the spirit of the Made in Italy brand.
Learn more →Framework Law
Promoting sustainable excellence
The Made in Italy Framework Law aims to support and foster country's manufacturing excellence and cultural heritage.
A commitment to the enhancement of the Made in Italy brand that stands for quality, innovation and tradition.
The objective is to create an environment where Italian creative skills keep flourishing and are appreciated worldwide.
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