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A National Day that celebrates creativity and excellence by promoting the value and quality of Italian ingenuity and creations.

National Made in Italy Day is celebrated on April 15 every year, dedicated to promoting Italian creativity and excellence.

Why April 15?

National Made in Italy Day is celebrated on the anniversary of Leonardo da Vinci's birth on April 15, 1452.

As part of the Day, events are planned at institutions, schools, businesses with the purpose of:

  • recognizing Made in Italy brand’s social role and contribution to the country's economic and cultural development;
  • empowering the public opinion to foster the protection of the value and distinctive qualities of Italian works and products;
  • raising awareness among youths to choose creative craft careers related to our first-rate manufactures.

The National Day was established by the Framework Law on the Protection of the Made in Italy brand.

Made in Italy Day is an opportunity to support and recognize the value of Italian businesses, creative talents and country's age-old traditions. Join us in celebrating our past, present and future.


Find out more about the over 50 international events (pdf)


Go to the full list of events (in Italian language)

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